AAPL Apple 2-Minute Chart Apple Watch Release

The Apple Watch event begins at 1 PM EST. AAPL stock runs higher as CEO Tim Cook discusses Apple TV, then Apple Pay and releases a new MacBook that is the thinnest ever. The euphoria reaches a crescendo at 1:55 PM the exact minute that Cook begins discussing Apple Watch. It was clearly a 'sell the news event'. The collapse a few minutes before 2:30 PM was due to the announcement that Apple Watch only has 18 hours of battery life (purple circle) and the next drop (brown circle) is the collapse when Cook announces the pricing. The event ended at about 2:36 PM EST. Apple stock continues selling off for a few more minutes until the intraday bottom at 2:42 PM. Obviously, traders, investors, analysts and potential purchasers of the watch device were disappointed with the battery life and high prices. This information is for educational and entertainment purposes only. Do not invest based on anything you read or view here. Consult your financial advisor before making any investment decision.