AAPL Apple 2-Minute Chart New Product Releases iPhone 6 and 6 Plus, Apple Pay and Apple Watch

Minutes before the Apple announcements, AAPL is up +2% to 100.65. At 1:10 PM EST, AAPL unveils a larger screen iPhone 6 and iPhone 6 Plus. The new phones have curved glass and are a hair thinner. The live feed from the event goes down embarrassing Apple. The company wants you to store all your personal data on the cloud but cannot carry out a successful rookie remote video feed. AAPL stock fluctuates higher and lower remaining uncommitted.

CEO Tim Cook announces Apple Pay the new mobile wallet platform that allows smartphone users to pay for goods and services at point of sale. The user holds their thumb on the front of the phone while a store device scans the phone to access the personal credit data. So biometrics are key to providing security for Apple Pay. Apple makes the assumption that no one will care about using a fingerprint to validate the sale. Young adults are quick to give up their freedom and privacy in this technological age but in the future, when the computer hackers breach security and steal information, they will now take control of a users fingerprint. The mobile payment system is applauded and AAPL stock launches higher up +3.2% above 103 on the news. The stock market catches a bid climbing steadily higher. The Nasdaq turns positive. The VIX drops under 13. The bulls are staging a strong come back today fueled by the Apple product releases.

The presentation continues with the announcement of the Apple Watch. So the Apple name is used for the new Apple Pay service and the Apple Watch instead of naming the items iPay and iWatch, respectively. The watch looks like all the other wearable watches and will be available in early 2015. Apple provides the products in line with what was expected without any dramatic surprises. At about 2 PM, everyone looks at each other wondering if this is all they got? The band U2 offers a free album today via iTunes and begins to play at the event as AAPL peaks at 103 and begins selling off. Perhaps instead of singing Beautiful Day U2 should be singing, I Still Haven’t Found What I’m Looking For. From 2 PM to 3 PM, AAPL drops from above 103 to 96 a 7-point drop; almost -7% intraday. AAPL staggers sideways into the closing bell at 98.

The support companies for Apple trade wildly. Long darling GTAT is smacked in the face losing -13%. GT Advanced Technologies makes the sapphire glass and appear to not be part of the new iPhone system although GTAT should play a role for the Apple Watch. Apple giveth and Apple taketh away. INVN surprisingly drops -2% since InvenSense handles the stabilization software and gyroscope type functions for the smartphone which are state-of-the-art. EBAY pukes nearly -3% since PayPal may be negatively affected by the new Apple Pay mobile payment system. V and MA credit card companies trade higher since they will work in conjunction with Apple Pay but tumble to the negative side into the bell. FOSL is a fashion watch provider and drops over -2% on the Apple Watch news.

After the smoke clears, AAPL sits at 98 as traders decide if they should trade With Or Without You. AAPL will need to recover above 100 to get its mojo back, otherwise, if lower the next three days, the weekend may end as a Sunday Bloody Sunday. This information is for educational and entertainment purposes only. Do not invest based on anything you read or view here. Consult your financial advisor before making any investment decision.

Note Added 7:15 PM on 9/10/14:  AAPL recovers today gaining +3.1% to 101.00 on the dot.